Up
We use cookies to improve and evaluate the content of the website. By clicking "Accept", you agree to the storage of cookies. For more information, please see our privacy policy.
Independent CRM Consulting, Independent CRM Consulting

Artificial intelligence: A tool for better processes, decisions, and customer experiences

Digital transformation. Automation. AI-supported value creation.

We support companies in the digitalization of processes, customer relationships, and organization—with a clear focus on measurable results.

Request consultation
AI consulting for small and medium-sized enterprises

AI-based automation for sales, service, and processes

Our consulting focus areas

Bullet

Transparent and scalable sales, marketing, and service processes

Through modern ERP and CRM systems.
Bullet

Automation of operational processes

To increase efficiency and productivity in day-to-day business.
Bullet

Better decisions

Thanks to data- and AI-driven analytics, predictive insights, and real-time reporting.
Bullet

Sustainable implementation

Enabling and user training for high acceptance and long-term success
Bullet

Artificial intelligence (AI) is not an end in itself for us

Rather, it is a strategic lever for measurable business value and competitive advantages.

AI consulting for small and medium-sized enterprises – pragmatic, secure, effective

Artificial intelligence offers enormous potential—but it is crucial to identify the right use cases and implement them in a way that allows them to be integrated into existing processes and systems.

Hook

Predictive Sales & Forecasting

Improved sales management through AI-based forecasts and lead prioritization.
Hook

AI assistants in customer service

Automated processing and classification of service requests.
Hook

Intelligent process automation

GenAI-based support for document processes, workflows, and back-office procedures.

Our approach

1

Digital & AI Readiness Check

Analysis of processes, data availability, and organization.
2

Use Case Prioritization & Business Case

Evaluation based on ROI, feasibility, and scalability potential.
3

Pilot project (MVP in 8–12 weeks)

Rapid implementation of an initial AI prototype.
4

Integration into ERP and CRM systems

Integration into existing system architecture.
5

Rollout & Governance

User acceptance, enablement, and compliance (EU AI Act Ready).
Processes and procedures in AI consulting

From strategy to AI implementation

Results through our AI consulting

CRM with AI lead scoring – more efficient sales management

A medium-sized B2B company optimized its sales processes with ICB by implementing a modern CRM system with AI-supported lead scoring and automated next-best actions.

Hook
Sales opportunities were prioritized more effectively, follow-ups were automated, and the closing rate increased significantly within three months.

ERP with AI-based demand forecasting – intelligent supply chain planning

An industrial company introduced a modern cloud ERP system with ICB and expanded its planning capabilities with AI-supported forecasting models for material requirements and production.

Hook
Reduced inventory levels, improved delivery capabilities, and data-driven decisions in real time.

Why ICB?

Icon Digital Business Consulting

Manufacturer-neutral and independent

Icon Digital Business Consulting

Focus on sustainable adoption rather than pure technology introduction

Icon Digital Business Consulting

Combination of strategy, process expertise, and implementation

Icon Digital Business Consulting

AI with governance and compliance requirements

Icon Digital Business Consulting

Experience with small and medium-sized businesses and pragmatic project approaches

Icon Digital Business Consulting

Human-centered AI: Integration into real work processes

Start with an AI potential workshop

In a compact workshop, we work with you to identify the most important AI use cases for your company—including a roadmap, costs, and business case.

What does artificial intelligence (AI) mean in a business context?

Accordeon Arrow

Artificial intelligence (AI) describes technologies that can analyze data, recognize patterns, and automatically support processes. In a business context, AI is primarily used to improve data-based decisions, make operational processes more efficient, and personalize customer interactions. ICB supports companies in using AI not as a trend, but as a concrete lever for measurable business value.

How does ICB use AI in ERP and CRM projects?

Accordeon Arrow

ICB integrates AI specifically into modern ERP and CRM system landscapes. Typical use cases include predictive forecasting in the supply chain, automated lead scoring in sales, and intelligent service classification in customer management. The focus is always on the question: Where does AI create real added value for processes, productivity, and customer experience?

Which AI use cases are particularly relevant for small and medium-sized enterprises?

Accordeon Arrow

AI solutions that can be implemented quickly and are cost-effective are particularly suitable for small and medium-sized businesses.

These include, among others:
- Automated document processing in finance
- Forecasting for purchasing and production
- Next best action recommendations in sales
- AI-based process optimization and workflow automation

ICB helps companies pragmatically identify and implement suitable AI use cases.

Can AI be used effectively even without large amounts of data?

Accordeon Arrow

Yes. Many modern AI applications do not require large amounts of big data, but can already deliver valuable results using existing ERP or CRM data. The key is to have a clean database and clearly defined processes. ICB provides support for data quality, system integration, and the gradual introduction of AI functions.

How quickly can initial AI results become visible?

Accordeon Arrow

Many companies achieve initial AI-based efficiency gains within just a few weeks—particularly through automation and intelligent analytics. ICB often relies on MVP approaches, in which initial AI use cases quickly become productive and are then expanded in a scalable manner.

What role does automation play in conjunction with AI?

Accordeon Arrow

Automation and AI go hand in hand: automation ensures efficient processes, while AI enhances them with intelligent decision-making logic. Together, they enable self-optimizing workflows, forecasts, and assistance systems, for example. ICB combines process consulting, digitalization, and AI technology to create an integrated transformation solution.

Is AI a technology issue or a business issue for ICB?

Accordeon Arrow

For ICB, AI is not an end in itself, but a strategic lever for measurable business impact. Our focus is not on buzzwords, but on concrete improvements: higher productivity, better decisions, optimized processes, and competitive advantages through intelligent systems.

Close icon
close