As independent CRM consultants, we help you improve your customer experience, optimally support business processes, and increase efficiency throughout your company with a custom-fit CRM strategy.
To achieve a sustainable advantage, we recommend implementing all data in a clean CRM. ICB focuses on ensuring a user-friendly and independent solution through cloud services. In doing so, we ensure that access is possible from anywhere and at any time at low cost.
Customer Relationship Management (CRM) refers to the strategies, technologies and practices that companies use to manage and improve customer relationships. It is a holistic approach that aims to better understand customers, meet their needs and build long-term, profitable relationships. CRM systems enable the centralized management of customer information, interactions and transactions. The importance of CRM lies in improving customer satisfaction, increasing customer loyalty and optimizing sales and marketing processes. By using CRM software, companies can track customer interactions and create personalized offers.
CRM consulting is crucial for optimally tailoring a CRM system to the individual needs and goals of your company. It helps with the selection of the right CRM system, implementation, employee training and ensures that the CRM is used effectively to improve customer relationships.
Comprehensive CRM consulting includes analysis of current processes, definition of requirements, selection of the appropriate CRM system, implementation, employee training and ongoing optimization. The consultant works closely with the company to ensure that the CRM supports the business objectives.
We advise you independently of CRM systems and are not tied to any manufacturer. We always start with the process-related requirements and thus find the best solution for your company.
